Search Engine Optimization or SEO as it is oftentimes called is not something easily described and more importantly not easily accomplished. SEO takes a lot of hard work, not just at the beginning when you are designing your web site, but throughout the life of your online and/or brick-and-mortar business.
Search Engine Optimization is not something that is solely useful or advisable for online businesses. This type of thinking has been perhaps the biggest mistake brick-and-mortar businesses have made throughout the past 10+ years. Just like newspapers and magazines have learned that the Internet is not a market to be ignored, brick-and-mortar businesses have learned that much of their solid foot traffic has been taken by other businesses who have taken the time to bring their businesses online and who have marketed their products and services in a manner that can be seen 24 hours a day, 7 days a weeks, and of course 365 days a year. A web site is a truly fantastic marketing device.
You’ve read this far so we’re going to presume that you knew a little bit about SEO before you got here. We know this because you kept reading without worrying about a definition. You already know what Search Engine Optimization is and you already know that SEO is a process and not something that you can do once and leave it be to live on its own. You have continued to read this article because you know that, as an online business with a web site, you need to continue to cultivate every aspect of SEO you’ve put into motion with your web site. You know that in order to continue ranking well that you NEED to continue working hard at SEO. The number one spot is not a plateau, it is a peak, and everyone is trying to reach the top.
This article is an introduction to SEO at the Eau Claire Network in Eau Claire, Wisconsin. We want to welcome you to what we hope to be a lengthy discussion of the intricacies of Search Engine Optimization. We will be discussing all aspects of Internet Marketing: Advertising, Branding, Link-building, Marketing, Search Engine Marketing, and of course – Search Engine Optimization.